This article covers some of the best SEO Practices . These practices include combination of all three SEO practices.That is On-Page,Off-page and Technical SEO Practices.
Firstly , you need to indentify your kyewords.You can do this through any keyword research tool.One of the tools are Google keyword planner,Ubbersuggests,Semrush,Moz and so on.
Do proper keyword research,before starting any SEO Practices.You can identify your keywords based on its Search volume,Competition,and so on.
There are mainly two types of keywords .One is primary keyword and the other one is Secondary keyword.
Primary keywords are the main keyword and the most important keyword.They are the important keyword,hence used on important locations.
Locations like h1,title tag,meta description and so on.
They are the keywords which are related to primary keyword.They are also used when doing SEO Practices.
Make Relevant Content
As we all know , content is the king.So try to make original and fresh content.Google loves fresh content and also like the content should be relevant
.For example: If a user makes a query, then google have to show him results which is relevant to its query and satisfy the intent of the users.So, users came back again and again
Before writing content,do some research and then write the content. It maintains the quality of content and hence useful and informative to your readers.
Title Tags are HTML Element found in the section of an HTML document.This is what user sees in the SERP’S.The best practices to write title are as follows:
- The Best practice for using keywords in first .
- Title should match with user intent.
- Use action words in your title .Action word like : Get,Take ,Learn etc.
- Give Meaningful titles.
Description is a 155-160 characters long summary that explains your webpage.The description will often appear when people share your article on social sites.
The description provides an idea to your readers that what they can expect from your site/blog
They are also helpful in increasing the CTR(Click through rate) which can help you in ranking.An increased CTR will give a signal to google algorithms that it is the appropriate site to rank whereas low CTR can also send signal to google algorithms that this is not the right site to rank .As users doesn’t find it relevant
The description should be in below prescribed format:
- Description should be readable copy.
- Length should be between 135-160 characters.
- Keywords should be in starting.
- It’s a advertisement of your webpage.
H1 or Heading 1 Optimization
H1 is also a HTML element, just like Title.H1 is first visible element of a webpage.
It clearly tells readers about what the page is about
The best practices on writing h1 are as follows:
- Use only one H1 Tag on a webpage.
- The H1 Should be 20-30 characters long.
- Use a focused keyword in H1.
- Write H1 to answer your user intent.
If you have the same content on different url’s, you should use canonical tags.If canonical tags not properly implemented then it is very difficult for google crawler to find out the original page .Hence pages can’t be indexed properly and not rank in Search engines results pages
Robots File is a simple text or notepad file.
Robots.txt file tells search engines crawlers where they can and can’t go on your site.
AN XML Sitemap is specifically written for search engines spiders.
By looking at XML Sitemap ,search engine crawler can easily understand about your site.
SEO Friendly URL’S
Use SEO Friendly url’s . The best SEO friendly url’s include:
- Use the keyword in the Url.
- Never include special characters.
- Connect Url to page Title.
Alt text (alternative text) also known as alt attribute.The best practices to write alt text are as follows:
- Try to focus on explaining image.
- Keep it short in length.
- Use your primary keyword.
Google confirmed that websites with an SSL certificate (https://)would get an extra benefit.They would get an advantage in rankings.
For example : if a user visits your site ,and found that your site is not secure for browsing.So, he /she switch to some other website.This will hamper the user experience and google doesn’t like that.
So, while creating a website, immediately take a SSL Certificate.
Make sure , your website is mobile friendly.As, users nowdays are using more and more mobile devices,so make sure your site is clearly visible on mobile devices
You can also do mobile friendliness test for your website to find out if your site mobile-friendly or not
Tools like Google’s Mobile Friendliness Test tools, Bing’s tool and so on are available for you to conduct this test
Make sure of loading speed of your site
Try to make sure your site takes less time to load.As visitors on internet are more impatient and switch to other website ,if your site takes too much time to load.
Here you need to properly manage your hosting.Try to choose the best hosting plan that can fulfill your requirement.
Focus on searcher’s intent .Try to Satisfy searcher’s intent.Make content according to searcher’s intent.Examples: Informational,Navigational,Transactional etc types of content.
Try to make a suitable backlink strategy .Focus on DO-Follow more instead of NO-Follow. Different Backlinks like Directory Submission ,Social Bookmarking etc.Focus on quality backlinks.