Gurgaon, November 3, 2023: The Management Development Institute Gurgaon (MDI Gurgaon) and Brandscapes Worldwide have signed a Memorandum of Understanding (MoU) to launch a state-of-the-art Neuro-Behavioral Lab on the MDI campus. The lab will be used for research and teaching in the areas of consumer behavior, marketing, and human resources.
The Neuro-Behavioral Lab will be equipped with the latest technology to measure brain activity, eye movements, and other physiological responses. This will allow researchers to study how consumers make decisions, how they are influenced by marketing, and how they respond to different types of leadership.
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The lab will also be used to teach students about the latest advances in neuro-behavioral research. This will help them to develop the skills and knowledge they need to be successful in today’s business world.
The collaboration between MDI Gurgaon and Brandscapes is a significant step forward in the field of neuro-behavioral research. The Neuro-Behavioral Lab will provide a platform for researchers to conduct groundbreaking research that will help businesses to better understand their customers and employees.
Speaking about the launch of the Neuro-Behavioral Lab, Dr. Ranjan Banerjee, Director of MDI Gurgaon, said:
“We are excited to partner with Brandscapes to launch this state-of-the-art Neuro-Behavioral Lab. The lab will be a valuable asset to our students and researchers, and it will help us to advance our understanding of consumer behavior and marketing. We are confident that the lab will make significant contributions to the field of business education and research.”
Commenting on the collaboration, Dr. Nirmalya Kumar, Founder and CEO of Brandscapes Worldwide, said:
“We are delighted to partner with MDI Gurgaon to launch the Neuro-Behavioral Lab. The lab will provide us with a unique opportunity to conduct cutting-edge research on consumer behavior and marketing. We are confident that the research conducted at the lab will have a significant impact on the way businesses operate.”
The Neuro-Behavioral Lab is expected to be operational by January 2024.