Marketing Research Meaning :- Marketing Research is the systematic process of collecting, analyzing, and interpreting data to gain insights and knowledge about various aspects of marketing, such as consumer preferences, market trends, competition, and product performance. It provides organizations with valuable information to make informed decisions and develop effective marketing strategies.Here are some notable definitions […]
Meaning of Advertising: Advertising is how businesses, groups, or individuals talk to a particular audience and showcase things like products, services, ideas, or events. The main aim is to inform, persuade, or impact the audience’s actions, like getting them to buy something, back a cause, or join an event. Features of Advertising: Various Types of
Meaning and Product Classification :- Product refers to a tangible or intangible item that is offered to the market to fulfill a specific need or want. Products are at the core of any business’s offerings and play a fundamental role in marketing, as they are the primary means by which customers’ needs and desires are
Job Analysis in HRM:- Job analysis is a systematic process of gathering, documenting, and analyzing information about a job within an organization.. It is a crucial function in human resource management and organizational development because it provides valuable insights into the nature and requirements of various jobs within the company. Here are the definitions by
Promotion in HRM:- Concept of Promotion:– Promotion is a fundamental marketing concept that involves various activities and strategies aimed at increasing the awareness, visibility, and desirability of a product, service, or brand in the eyes of the target audience. Different authors and marketing experts have contributed to the understanding of promotion in the field of
Concept of Wage and Salary:- Wage: A wage is a form of compensation paid to an employee based on the number of hours worked. It is typically calculated on an hourly basis, and employees receive a specific rate of pay for each hour they work. Wages are common for jobs where the number of hours
Marketing is a dynamic and multifaceted field that plays a pivotal role in shaping the success of businesses in today’s ever-evolving marketplace. At its core, marketing is the strategic practice of identifying, creating, communicating, and delivering value to customers, satisfying their needs and desires, and in turn, achieving the goals of organizations. Its meaning goes
Chapter:1 Meaning,Features,Nature and scope of MarketingRead More »
Principles of Management Accounting Balty has given the following list of management accounting principles- Designing and Controlling Accounting information , records ,reports , statements and other evidence of past, present or future results should be designed and compiled to meet the needs of the particular business and or specific problem. It implies a certain flexibility
Part-2 Principles ,Advantages ,Limitation, and Conventions of Management AccountingRead More »
Techniques or Tools of Management Accounting Management Accounting provides accounting services to the management.To present the accounting information in a systematic manner.The following are the methods or tools used in management accounting. Financial policy and Accounting It is essential for collecting the important information for management. The following things are determined under financial policy- Financial
Chapter:2 Techniques and Functions of Management DecisionRead More »
Meaning of Human Resource planning According to E.W.Vetter viewed Human Resource planning as “a process by which an organisation should move from its current manpower position to its desired manpower position.Though planning management strives to have the right number and right kind of people at the right place at the right time , doing things
Part:3 HRM -Human Resource planning,Objectives,typesRead More »