Services Marketing : Unit 2

Segmenting the service market involves dividing it into distinct groups of customers with similar characteristics, needs, or behaviors. Market segmentation is the process of dividing a heterogeneous market into smaller, more homogeneous segments based on certain characteristics, needs, or behaviors shared by the members of each segment. The purpose of market segmentation is to better […]

Management of Financial Services Unit :4

“Financial services” refer to a wide range of services provided by the financial industry, including banking, investment, insurance, and lending. These services aim to manage and optimize the financial assets of individuals, businesses, and organizations. They can include activities such as depositing and withdrawing funds, investing in stocks or bonds, obtaining loans, managing risk through

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Management of Financial Services : Unit 3

A credit rating is an assessment of the creditworthiness of an individual, corporation, or government entity. It reflects the likelihood that the entity will fulfill its financial obligations, such as repaying debt or honoring contracts. Credit ratings are provided by credit rating agencies, such as Standard & Poor’s, Moody’s Investors Service, and Fitch Ratings. These

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Management of Financial Services M.COM: Unit 2 [PDF]

Merchant banking refers to a range of financial services provided by banks and financial institutions to corporations, governments, and high-net-worth individuals. These services typically include investment banking, corporate advisory, underwriting, mergers and acquisitions (M&A) advisory, and securities trading. Merchant banks typically work with large corporations and institutions, helping them raise capital through various means such

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Research Methodology Chapter 4: M.COM.[PDF]

Preparing a research report involves several crucial steps to effectively communicate the findings and insights obtained from the study.Report preparation refers to the process of creating a document that presents information, findings, analysis, or recommendations on a particular topic or subject matter. This process involves several key steps to ensure that the report effectively communicates

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Management of Financial Services M.COM: Unit 1 [PDF]

Financial services refer to a broad range of services provided by financial institutions and intermediaries to individuals, businesses, and governments. These services encompass various activities related to managing money, investments, and risks. Some common examples of financial services include banking, investment management, insurance, brokerage, financial planning, and wealth management. Financial services are a variety of

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Entrepreneurial Development & Small Business: Unit 1

Entrepreneurship is the process of identifying opportunities in the market and creating value by developing innovative solutions to meet those needs. It involves taking risks, organizing resources, and managing a business venture with the goal of generating profit or fulfilling a social need. Meaning of Entrepreneurship:- Entrepreneurship refers to the process of creating, developing, and

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EDP stands for Entrepreneurship Development Program. It refers to a structured program or initiative aimed at fostering the development of entrepreneurial skills, mindset, and capabilities among individuals interested in starting or growing their own businesses. EDPs are designed to provide aspiring entrepreneurs with the knowledge, tools, resources, and support needed to succeed in their entrepreneurial

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Services Marketing M.COM. : Unit 1 [PDF]

Services marketing refers to the process of promoting and selling intangible services offered by companies or individuals to consumers or other businesses. Unlike tangible products, services are intangible and are often experienced or consumed at the same time they are produced or delivered. Therefore, marketing services require unique strategies to effectively communicate their value and

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Research Methodology Chapter 3 :M.COM.[PDF]

Data analysis is the process of examining, cleaning, transforming, and interpreting data to extract useful insights and inform decision-making. It involves various techniques and methods to uncover patterns, trends, relationships, and anomalies within datasets. In simple terms, data analysis is the process of: Coding, Editing and Tabulation of Data:- 1. Coding Data: In research, coding

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